ToyPal turns the soft toy a child already loves into a storyteller. A parent chooses the audio in the ToyPal app, then ToyPal One plays it through the cuddly companion beside them.
01 What guides us
Built around family life.
Technology should support imagination and connection without taking over the moment.
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Imagination first
Audio stories invite children to picture the world for themselves, with less need to look at a screen.
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Grown-ups stay in control
The app is parent-managed, and the ToyPal One device has no microphone or camera.
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Love what they already love
ToyPal works with a suitable soft toy the child already knows instead of asking families to replace it.
02 Our company
A small UK team with a big-hearted idea.
ToyPal is created by Heartoid Ltd, a company registered in England and Wales. We are developing ToyPal with families, researchers and practitioners while keeping claims proportionate to the evidence.
Our preliminary research collaboration with the University of East London explored personalised audio storytelling in a therapist-guided setting. The early observations are promising, but they are not clinical claims and further work is needed.
ToyPalBring ToyPal Home
ToyPalBring ToyPal Home
