Last updated: 19 September 2026
ToyPal wants its website, store and family services to be usable by as many people as possible, including disabled people and people who use assistive technologies.
Our accessibility approach
We use WCAG 2.2 Level AA as our design and testing benchmark. Our work includes:
- meaningful alternative text for informative images;
- captions or transcripts for important video and audio content;
- keyboard access and visible keyboard focus;
- properly labelled forms, clear instructions and useful error messages;
- colour contrast and text that can be resized;
- headings, landmarks and controls that are meaningful to screen readers;
- zoom, reflow, mobile-screen and orientation support;
- reduced-motion behaviour for people who request it; and
- avoiding unnecessary time limits.
We have not yet completed an independent accessibility audit and therefore do not claim that every part of the website fully conforms to WCAG 2.2 AA. We are testing and improving the main journeys, including navigation, product information, cart, checkout, legal information, media and the personalised-story sample.
Third-party services such as Shopify checkout, payment methods and embedded media may have their own accessibility behaviour. We will configure them reasonably and provide an alternative route where we can if a barrier cannot be removed promptly.
Assistance and alternative formats
If you cannot access any part of the website, checkout, app, instructions or legal information, email support@toypal.ai.
Please tell us:
- the page or feature you were using;
- what went wrong;
- your device, browser or assistive technology, if you are comfortable sharing it; and
- the format or adjustment that would help.
We can consider reasonable alternatives such as plain-text information, accessible electronic documents or assistance completing a purchase.
Reporting a problem
Email support@toypal.ai with “Accessibility” in the subject line. We will investigate and prioritise barriers that prevent purchase, safety, privacy or account use. We will tell you what we can do and, where possible, when we expect to do it.
Review
We review this statement after material changes to our website or service and at least once a year. We will add a dated accessibility-test summary after the next formal audit.
Contact
Heartoid Ltd, trading as ToyPal
Company number: 14102802
Registered office: 338A Regents Park Road, Office 3 and 4, London, England, N3 2LN
Email: support@toypal.ai
Email support@toypal.ai.